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I help teams deliver complex projects on time and on budget using AI* and the right process.
*without coding
A decade turning emerging tech into shipped work showed me where projects break down: lost decisions and buried context from being too busy in the grunt work.
So I built a living knowledge base that captures every project's meeting and conversation to power automations (check it out here).
I've owned generative AI, AR and VR programs inside creative studios and for brands, like Coca-Cola, across 120+ markets as a technical program manager.
In between limping 26 miles and solo trips (I hike international moutain ranges yearly, '26 are the Caucus!), I write about felt knowledge on Substack — what people feel inside but can’t articulate.
I've lived in Bangkok, London, New York but Austin is home.
How I work
For teams figuring out how to operate with AI, without breaking what already works.
Fractional AI Program Lead
Embed part-time with a studio, agency, or in-house innovation team to stand up an AI program. This includes LLM selection (Claude, ChatGPT) and a running operation, not a slide deck.
1-3 months · 2-3 days per week · Retainer
AI Readiness Sprint
Audit current workflows, surface the 3-5 highest-leverage integrations, and deliver a pilot plan your team can run. Built for those who need clarity before they commit headcount.
1-2 weeks · Fixed scope · Fixed fee
Project Management Agent in Residence
Deploy a bespoke AI project manager owned by your team. Capture decisions, generate documents and maintain a record of every conversation.
2-3 weeks · Fixed scope · Fixed fee
More about me
An operator trained in product, creative operations and journalism.
I translate complex ideas into programs that ship on time and on budget. My training is in product, creative operations, and journalism — disciplines that taught me to break down ambiguity and communicate clearly across very different audiences.
I've worked in startups of 2 to leading teams of 60, shipping across consumer brands, B2B and mission-driven orgs. Today I lead digital strategy and delivery at WPP, the world's largest advertising network, consulting Fortune 50 brands on multi-million-dollar campaigns — increasingly ones built with AI, AR and VR at their core.
Before WPP I led advertising operations for New Balance's global rebrand. Before that I launched two Emmy-winning news programs at Business Insider.