I help teams deliver complex projects on time and on budget using AI* and the right process.
*without coding
How I work
For teams figuring out how to operate with AI, without breaking what already works.
Fractional AI Program Lead
Embed part-time with a studio, agency, or in-house innovation team to stand up an AI program. This includes LLM selection (Claude, ChatGPT) and a running operation, not a slide deck.
1-3 months · 2-3 days per week · Retainer
AI Readiness Sprint
Audit current workflows, surface the 3-5 highest-leverage integrations, and deliver a pilot plan your team can run. Built for those who need clarity before they commit headcount.
1-2 weeks · Fixed scope · Fixed fee
Project Management Agent in Residence
Deploy a bespoke AI project manager owned by your team. Capture decisions, generate documents and maintain a record of every conversation.
2-3 weeks · Fixed scope · Fixed fee
More about me
An operator trained in product, creative operations and journalism.
I translate complex ideas into programs that ship on time and on budget. My training is in product, creative operations, and journalism — disciplines that taught me to break down ambiguity and communicate clearly across very different audiences.
I've worked in startups of 2 to leading teams of 60, shipping across consumer brands, B2B and mission-driven orgs. Today I lead digital strategy and delivery at WPP, the world's largest advertising network, consulting Fortune 50 brands on multi-million-dollar campaigns — increasingly ones built with AI, AR and VR at their core.
Before WPP I led advertising operations for New Balance's global rebrand. Before that I launched two Emmy-winning news programs at Business Insider.