I build award-winning digital
product for brands, using innovative technologies from AI to AR and VR.

I build award-winning digital experiences for brands,
using innovative technologies from AI to AR and VR.

👋

I'm Nisha, a creative operator who ships cool ideas from 0-1.

I work with emerging technologies — AR, VR, AI — and translate them products or campaigns brands can use.

Over the last 8+ years in operations, delivery and product management, I’ve led large cross-functional teams to bring products to global markets. I live to structure chaos, through establishing program management systems inside media and agency companies or ensuring launches ship on time and deliver impact.

Journalism was my first training. It taught me clarity that I bring to operations, delivery and product management: how to find the narrative inside complexity and make it resonate for readers.

My work today spans delivering experiential products, GTM strategy and digital brand campaigns. Currently, I consult and manage experiential products at a design and development studio. I previously led marketing operations for the world's biggest advertising campaigns, like New Balance's comeback. Before that, I launched two news programs that won several Emmy's.

Some skills

Technical digital delivery

Shipping projects leveraging, from AR, VR to bespoke AI models within mobile and web experiences

Program management

Leading multi-project programs with cross-functional teams of 60 people, including localization in up to 100 markets

Product management

Defining overall product vision, strategy and roadmaps to build scalable products

Strategy and product marketing

Translating technical content into content that converts consumers

Agencies

x4

Subvrsive, Hogarth, VMLY&R, Wunderman Thompson (the latter two of which are now VML)

Products

x12 [and counting]

Shipped forCoca-Cola Trademark, Schweppes, Fanta, Sprite, Unilever (Closeup), Minute Maid LATAM (Del Valle Kapo), Coke Zero, US Marine Corps

Recognitions

Awards

Projects

[2] Clio awards
Use of Music and Immersive New Realities

Schweppes Social Sound

[2] Emmy awards for Societal Concerns
Short- and Long-form content

Business Insider Weekly

[7] Streamy awards

Business Insider Today

Webby and GLAAD nominations

Business Insider Today

Outside of work

Freelance

Education

Writing

As a product marketing writer, I distill complex technical topics into clear stories for B2B audiences.

As a fractional chief of staff, I've worked with CEOs and organizations in the EU, Asia, and US, in Web3 to UN leadership summits.

15+ years volunteer tutoring students in social studies and English. Ask me about any programs you're curious about, whether it's SAT prep, youth mentorship or ESL education for girls in Afghanistan.

Otherwise, find me writing my Substack exploring the inner world, spirituality, and the unseen forces that shape our lives and relationships.