Below is a selection of work spanning product delivery, product marketing and journalism.

With a background spanning product management, program delivery, and journalism,
I bring structure to ambiguity.

I've lead award-winning multi-project digital programs across 60-person cross-functional
teams with the speed and clarity shaped by the newsroom.

Below is a selection of work I'm most proud of at the intersection of product management,
marketing operations, product marketing and journalism.

Product marketing writing

Product marketing writing

Product marketing writing

Translating technical topics for B2B audiences.

Leading the full lifecycle of digital brand experiences for Fortune 500 clients, from product strategy and experience design to delivery. As an innovation consultant within WPP, I guide brands in applying emerging technologies like AI, AR, and VR in their campaigns. I operate as a hybrid strategist, product manager, and program lead within the world’s largest advertising network.

Case Studies

eBook

SEO articles

Digital experience delivery

Leading product strategy and end-to-end delivery of digital experiences (AR, VR, AI) for Fortune 500 brands with Subvrsive, WPP's innovation consultancy. I translate creative concepts into scalable products by managing strategy, UX, design, and engineering to launch immersive campaigns and AI-driven experiences.

Leading the full lifecycle of digital brand experiences for Fortune 500 clients, from product strategy and experience design to delivery. As an innovation consultant within WPP, I guide brands in applying emerging technologies like AI, AR, and VR in their campaigns. I operate as a hybrid strategist, product manager, and program lead within the world’s largest advertising network.