An operator trained in product, creative operations and journalism
I translate complex ideas into programs that ship on time and on budget. My training is in product, creative operations, and journalism — disciplines that taught me to break down ambiguity and communicate clearly across very different audiences.
I've worked in startups of 2 to leading teams of 60, shipping across consumer brands, B2B and mission-driven orgs.
Today I lead digital strategy and delivery at WPP, the world's largest advertising network, consulting Fortune 50 brands on multi-million-dollar campaigns — most with AI, AR and VR at their core.
Before WPP, I led advertising operations for New Balance's global rebrand. Before that, I launched two Emmy-winning news programs at Business Insider.
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LIVING KNOWLEDGE BASE
Laure — a project’s memory that powers automations
A knowledge base that captures every meeting and conversation across a project, so decisions stop getting lost and context stops getting buried — then uses it to drive automations.
AI systems
Automation
Knowledge Management
COCA-COLA · TECHNICAL PROGRAM MANAGEMENT
Generative AI campaigns across 120+ markets
Owned the program delivery for a generative AI platform for Coca-Cola across 120 countries, as part of the Share a Coke launch.
Generative AI
Global Delivery
Program Management
Project Coming Soon
TECHNICAL PROGRAM MANAGEMENT
Digital Experience Delivery
Managing digital programs for Fortune 50 brands, connecting technical discovery, production, and delivery.
Program management
Global Delivery
AR/VR, AI
See work —>
TECHNICAL PROGRAM MANAGEMENT
Digital Experience Delivery
Managing digital programs for Fortune 50 brands, connecting technical discovery, production, and delivery.
Program management
Global delivery
AR/VR, AI
See work →
Product Marketing Writing
A working documentation hub that turns decisions, artifacts, and launch notes into a clear source of truth for distributed teams.
Video Journalism
Launched and led production for Business Insider's documentary division. See some Emmy-winning stories I produced for Business Insider Today.
Translating technical topics for B2B audiences.