Client
Region
Tech stack
With a new global identity, flavor update, and logo refresh, Fanta needed a way to make its rebrand feel genuinely playful. We partnered with Wunderman Thompson to launch Fanta Ride N Sip — a mobile game where players balance a virtual glass of Fanta using their phone’s motion sensors. I led the technical program management for the full build, from scoping and system design to global deployment across four markets.
In the name of play
Fanta Ride N Sip is a mobile-first game where players use motion sensors to balance a hyper-real glass of Fanta on a twisting virtual roller coaster. Set within the visual world of Fanta’s global TV campaign, the experience turned the rebrand into a playful, interactive moment. The game localized for four markets and scaled cleanly across devices.
How it worked
3D world
We built a 3D Fanta glass, topped ice-cold frost and fizz, that responded in real time to each phone’s motion sensors. We engineered the gameplay loop to be fast and replayable to tuned for Gen Z’s daily gaming habits.
Integrated rewards system
Ride N Sip connected directly to Coca-Cola’s existing loyalty ecosystem. Players earned points and rewards tied to their Coke App or 1XP account. This turned a one-off branded game into an ongoing value loop that encouraged return play within Coca-Cola’s broader engagement platform.
Multi-market coupon redemption
We deployed a built-in coupon system across four markets, each with different legal and promotional requirements. This gave the experience a clear conversion path: play once, earn value, and step directly into purchase behavior.
