As part of Fanta’s boldest global rebrand in over a decade, we partnered with Wunderman Thompson to launch Fanta Ride N Sip, a mobile game where users balance a virtual glass of Fanta using their phone’s motion sensors. The playful experience ended with a real-world reward: a coupon to taste the bold new flavor.
Client
Region
Industry
Insight
Gen Z and Millennials are increasingly drawn to immersive, gamified experiences that blend digital and physical realms. A study by Eventbrite found that 78% of millennials prefer spending on experiences over material goods, while 59% of Gen Z and 55% of millennials express heightened interest in immersive brand engagements.
Problem
With a new global identity, flavor update, and logo refresh, Fanta needed a campaign to reintroduce itself in its new identity of fun, while giving people a reason to engage with the brand beyond traditional media.
Solution
We created Fanta Ride N Sip, a mobile-first game where players used motion sensors to balance a hyper-real glass of Fanta on a twisting virtual roller coaster. Set within the visual world of Fanta’s global TV campaign, the experience turned the rebrand into a playful, interactive moment, localized across four key markets.
