Developed a branded game platform for Minute Maid Brazil (Del Valle Kapo) that encouraged co-play between parents and children through five supervised games, accessible via a mobile microsite and the Coca-Cola App.
Client
Region
Industry
Insight
In an era of screen fatigue and solo device use, Minute Maid Brazil wanted to encourage quality time between parents and children, while reinforcing its role as a trusted, family-friendly brand.
Solution
We developed Refresque a Imaginação, a mobile-first game platform featuring five interactive, co-play games, including a spin on Heads Up and Charades. The application was accessible through a branded microsite and the Coca-Cola App. Built with 8th Wall’s AR tech and designed for supervised play, the experience promoted connection, creativity, and trust between families in a safe, engaging way.
Games
We developed three games, locked by progress. Heads Up: Charades-like game that encourages children's imagination and play to act out a role Questionnaire: Parents and kids answer questions together, fostering collaboration and discovery of each other. Dancer Chef: Parents direct children to act out recipes to nurture a love of cooking and imagination.
