Client

Minute Maid - Del Valle Kapo

Minute Maid - Del Valle Kapo

Region

LATAM

LATAM

Tech stack

Consumer Product Good

Consumer Product Good

Refresque a Imaginação Children's Game Platform

Refresque a Imaginação Children's Game Platform

Developed a branded game platform for Minute Maid Brazil (Del Valle Kapo) that encouraged co-play between parents and children through five supervised games, accessible via a mobile microsite and the Coca-Cola App.

Problem

Solution

We developed Refresque a Imaginação, a mobile-first game platform featuring five interactive, co-play games, including a spin on Heads Up and Charades. The application was accessible through a branded microsite and the Coca-Cola App. Built with 8th Wall’s AR tech and designed for supervised play, the experience promoted connection, creativity, and trust between families in a safe, engaging way.

We developed three games, locked by progress. Heads Up: Charades-like game that encourages children's imagination and play to act out a role Questionnaire: Parents and kids answer questions together, fostering collaboration and discovery of each other. Dancer Chef: Parents direct children to act out recipes to nurture a love of cooking and imagination.

Games

Games

We developed three games, locked by progress. Heads Up: Charades-like game that encourages children's imagination and play to act out a role Questionnaire: Parents and kids answer questions together, fostering collaboration and discovery of each other. Dancer Chef: Parents direct children to act out recipes to nurture a love of cooking and imagination.